Apr 2013
Twinings Tea has appointed Leo Burnett as its creative agency in Asia Pacific to support its growth plans across the region. The agency has been tasked with the creative business across eight markets – Including China, Taiwan, Hong Kong, Malaysia, Singapore, Thailand, Indonesia, and the Philippines – initially.
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Mar 2013
Awards Won - Adfest (Gold), Cannes Lions (Bronze), Spikes Asia (Bronze), Creative Circle Awards (Silver & Bronze), The Work (Acceptance to The Work)
Mar 2013
Leo Burnett has launched the Institute of Behaviour in Singapore, based on the belief that understanding the behaviour of people is the key to the future of communication, and tapping into Leo Burnett's propriety suite of quantitative and qualitative tools.
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Feb 2013
Leo Burnett Singapore has appointed Kirby Koh to executive producer-digital and Wan Shafie to executive producer-film roles at the agency. Reporting directly to operations and content director, Steve Rushbrook, the appointments will see Kirby and Wan heading up the digital production and TV production units, both of which, form part of the integrated production services for the agency.
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Feb 2013
Sleep Naked. A campaign that encourages Singaporeans to dress with less (or take it all off) when they go to bed. The less they go to sleep in, the less they’d need cooling, and so would be able to turn their air conditioners up by 1 degree.
We leveraged the strength of Earth Hour’s I Will If You Will campaign to drive home this message of Sleeping Naked through two of our Earth Hour ambassadors. On YouTube, we challenged everyday Singaporeans, government departments, and NGOs to do their part to save the planet.
