The Delicate Art of Product Demos

Aug 2014

The Delicate Art of Product Demos

Suresh Ramaswamy regional director, social and mobile explores the fine line between demos that engage people and those that fall flat in this article for Campaign Asia.

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Campaign Brief Asia: 12 Questions : 20 People with Clarence Chiew, ECD Leo Burnett Singapore

Jul 2014

Campaign Brief Asia: 12 Questions : 20 People with Clarence Chiew, ECD Leo Burnett Singapore

Leo Burnett Singapore’s ECD, Clarence Chiew discusses the opportunities and challenges for the industry in this Campaign Brief Asia 12 Questions: 20 People interview series.

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To App or not to app – And how

Jul 2014

To App or not to app – And how

Leo Burnett Singapore’s Regional Director of Social, Suresh Ramaswamy and social media planner Katherine Liew co-authored an article on social apps for Journal of Digital and Social Media Marketing recently.

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Key appointment & promotion in creative team

May 2014

Key appointment & promotion in creative team

Leo Burnett Singapore announced today the appointment of Clarence Chiew as ECD and the promotion of Tim Green to chief creative officer of Singapore and global creative director on SKII.

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Nigel Tribe - Head of Strategy, Global Planning Director SK-II

Apr 2014

Nigel Tribe - Head of Strategy, Global Planning Director SK-II

Tribe started his career sixteen years ago in London where he saw advertising from both the creative and media agency sides working at Leo Burnett, Roose & Partners, MindShare and McCann Erickson. There he created business-changing solutions across a diverse range of brands including Kleenex, Bodyform, Kellogg, John West, Heinz, the BBC, Nike, Clearasil & Nurofen.

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Key Appointments in Strategy Team

Apr 2014

Key Appointments in Strategy Team

Leo Burnett has appointed Nigel Tribe as head of strategy for Singapore & global planning director for SKII. The agency also recently added Ramesh Kumar as regional planning director for Samsung & Tulika Sahai as regional planning director. Leo Burnett now boasts a strategy team of nine with specialists in shopper, eCommerce, social & UX.

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Skyscanner appoints Leo Burnett to launch its first ever integrated marketing campaign in Asia Pacific

Feb 2014

Skyscanner appoints Leo Burnett to launch its first ever integrated marketing campaign in Asia Pacific

Following a competitive pitch, Skyscanner, the leading global travel search site, has appointed Leo Burnett Singapore, to launch its first ever integrated marketing campaign for the Singapore market. This marks the first time that Skyscanner has appointed a creative agency to manage its communications outreach programme in Asia Pacific.

IAS Ideas Career Fair 2014

Feb 2014

IAS Ideas Career Fair 2014

The Institute of Advertising Singapore (IAS) held its first ever career fair for undergraduates and tertiary students in Singapore earlier this week at Red Dot Museum. Over 500 students attended the career fair. Leo Burnett Singapore team was on site with apples, pencils and big smiles to answer all their questions about working in advertising.

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