The Delicate Art of Product Demos
Suresh Ramaswamy regional director, social and mobile explores the fine line between demos that engage people and those that fall flat in this article for Campaign Asia.More Info
Tribe started his career sixteen years ago in London where he saw advertising from both the creative and media agency sides working at Leo Burnett, Roose & Partners, MindShare and McCann Erickson. There he created business-changing solutions across a diverse range of brands including Kleenex, Bodyform, Kellogg, John West, Heinz, the BBC, Nike, Clearasil & Nurofen.More Info
Leo Burnett has appointed Nigel Tribe as head of strategy for Singapore & global planning director for SKII. The agency also recently added Ramesh Kumar as regional planning director for Samsung & Tulika Sahai as regional planning director. Leo Burnett now boasts a strategy team of nine with specialists in shopper, eCommerce, social & UX.More Info
Following a competitive pitch, Skyscanner, the leading global travel search site, has appointed Leo Burnett Singapore, to launch its first ever integrated marketing campaign for the Singapore market. This marks the first time that Skyscanner has appointed a creative agency to manage its communications outreach programme in Asia Pacific.