29th Aug 2016
Leo Burnett appointed Creative Agency of Record for Maybank
Maybank, one of Asia’s leading bank groups, has selected Leo Burnett Singapore as its new creative agency of record. The appointment is the first time Maybank is formally engaging a creative agency of record in Singapore; prior agency relationships were campaign-specific.
Leo Burnett will be responsible for leading Maybank’s creative communications in Singapore, including an upcoming 360-degree integrated brand communication campaign, which aims to drive top-of-mind awareness and challenge the public’s perception of the Maybank brand.
“We are excited to propel the brand forward with a partner like Leo Burnett. They have not only set themselves apart from the other agencies with their clear understanding of our business, but have also shown that they are able to carry this clarity of thought through to a campaign idea which we believe will enable us to connect with our customers in Singapore,” said Allen Ng, Deputy CEO, Maybank Singapore.
“Maybank is a leading and transformative brand that is constantly evolving its portfolio of financial solutions to meet its customers’ needs. We are truly honoured to be appointed their creative agency of record,” said Serene Koh, General Manager of Leo Burnett Singapore, adding, “Maybank’s people-first culture really resonated with our approach and philosophy to business, and we look forward to telling their story and connecting them to their customers through the right channels.”
Lou Dela Pena, CEO, Publicis Communications Singapore said, “This is a massive win for Serene and the Leo Burnett team, and a sign of things to come as the agency continues to transform itself by plugging into the power of the Publicis Communications network.”