26th Jan 2016
Lou Dela Pena named new CEO of Publicis Communications, Singapore
Publicis Communications is a new operating structure within the Groupe. Launched in January 2016, it consolidated the management of three creative agencies – Publicis, Saatchi & Saatchi, and Leo Burnett; and four specialist agencies – MSLGroup, Luminous Experiential, Prodigious and Nurun, under the leadership of one CEO in Singapore, Ms Leo Dela Pena.
While the three Creative agencies maintain their independence in brand management and strategy, the open-source operating model enhances each agency's capabilities, providing seamless access to wide range of specialists, from data-scientists, to user-experience design thinkers. For our clients, this means greater, and simpler access to new marketing services. Since January, Publicis Communications has grown by almost 20% in revenue, and won 53 marketing effectiveness awards.